Nutrition, Food and Wellbeing

Contact Broadhead & Associates today to discuss how we can help you achieve your public relations objectives.

Call 02-97891263 or email info@broadhead.com.au to arrange a meeting.

We've helped a range of clients to:

Strengthen relationships with key media and improve media skills techniques, including developing and focusing on key messages.
Improve their web sites and lift visitor numbers using Search Engine Optimisation techniques as well as media and other website placements.
Arrange simultaneous promotions in Japan and Australia so media coverage generated here could appear on Japanese TV and in print to coincide with Japanese activities. Coverage on one Japanese TV program alone attracted an audience greater than Australia’s population.
Associate a health/product message with credible authorities – reinforcing the health positioning of the client’s product.
Involve athletes, sporting bodies, coaches, schools, dietitians and media to promote and distribute information. eg dietitian-led cooking classes for athletes and families in major regional centres demonstrating recipes using client products and outlining nutrition information; plus through client sponsored swimming camps.

Communicate a nutrition, food or wellbeing message

To be successful, marketing projects in the health and nutrition area require a range of coordinated strategies. B&A has developed effective communication campaigns utilising more than just media relations.

We have used these strategies successfully to help organisations with education and information campaigns:

Engaging a consultant dietitian or other expert to help develop resources, act as spokesperson and translate the ‘science’ into practical strategies for consumers.
Developing and using scientific research to support health messages and to generate media interviews, along with communication through events, lectures, websites and newsletters for health professionals.
Personalise the story – the media, and the public, respond to individuals or families telling their experiences. Their struggles, their problems, their successes create an emotional connection - just the facts won’t make it into the headlines or onto current affairs shows.
Producing resources like fact sheets, leaflets, booklets, inserts, journal articles, DVDs, web sites and e-newsletters. These have included research findings, recipes, diets, exercise programs and cooking tips and hints.
Creating launch events for media and key opinion leaders like dietitians or other health professionals. Briefings for the retail trade or government authorities have also been useful.
Ensuring health care professionals are informed before the public, to help avoid negative responses when they are asked for their opinion. And briefing and getting appropriate organisation spokespeople on board can help the credibility of your message.
Concentrating efforts around key shows or events targeting particular audiences, to maximise the impact of new products, create sampling opportunities in the right environment or introduce products to trade audiences.
Enlisting respected government, health or food professionals like high profile chefs to present at media, professional or public events. Or involve athletes, sporting bodies, coaches or research organisations.
Developing grass roots support by sponsoring appropriate programs to link a health/nutrition/wellbeing message with credible organisations and reach key audiences.
Briefing and writing staff training manuals for demonstrators or telephone help desk personnel.
Developing communication messages that do not breach the ‘no health claims’ regulations, but explain product benefits to support other marketing efforts.

B&A can help your organisation choose the right strategies for success. Contact B&A today on 02-97891263 or email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it