B&A Managing Director, Janet Broadhead, has been made a Fellow of the Public Relations Institute of Australia. The elevation recognizes that as a Member of the PRIA, Ms Broadhead has made an outstanding contribution to the public relations profession through excellence in achievements and adherence to the highest professional standards, service to the PRIA and pro bono service to community organizations.
Janet Broadhead was invited by the Board to become a Fellow on the recommendation of the College of Fellows, following a rigorous process over many months.
Trust, traditional media & website updates
The twittersphere went crazy after confirmation of Steve Jobs’ death. But the majority of people checked either the Apple website or traditional news media for the facts, rather than relying on social media. Shows the power of trust in mainstream news media and the value of communicating directly by keeping company websites immediately up to date.
Are you part of the conversation?
Don't discount the role of social media in communication though: it's a force to be reckoned with. According to Nielson figures:
- 9 million Australians now interact via social networks
- Nearly 3/4 of Australians read a wiki
- 75% of Australian Internet users report visiting Facebook and 59% have a Facebook profile. The average time on Facebook in a given month is 8:19 hours
- 34% of Australian internet users report visiting Twitter; the fastest growing social media activity
Read moreIs it time to be part
of the conversation?
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You want to launch a new product, lift sales against aggressive competition or strengthen your brand positioning?
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Your media relations could be improved?
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You need to plan for a potential crisis, but you're not sure where to start?